All projects

Feminine beauty and embodiment

Learned Beauty

Private one-to-one mentorship that offers women a masculine perspective on feminine refinement, online, in four languages.

The Learned Beauty homepage, with the headline “Feel more at ease in your femininity” beside a portrait of Modella in a gold sequinned dress
The Learned Beauty homepage, featuring Modella, one of the six Grooters

Learned Beauty rests on one idea: feminine beauty is a skill that can be learned, and it comes alive in relationship. Most women receive guidance about femininity from other women, from social media and from trends. Very few receive clear, benevolent and demanding feedback from a man. Learned Beauty offers exactly that.

How it works

The mentorship is private, one-to-one and online, in English, French, German or Swedish. It works from the inside out: outer presentation and inner coherence are worked on together. Over the course of the mentorship we go through 58 dimensions of a woman’s life, grouped around self-understanding, dress and personal style, presence and habits, and relationships.

Women apply by answering three reflection questions. The first three sessions are free, so both sides can see whether the work fits before committing.

Why it matters to the other projects

Learned Beauty is both a business and a living research field. The private work informs the writing, and the writing informs the work. The women of the Grooters saga appear throughout the site, and the holistic approach shares its roots with Healfi.

Client work can bring in income, but it competes for time with writing Grooters, research, and building the algorithms, card games and websites. That trade-off is one reason outside funding matters for the rest of the portfolio.

Interested in Learned Beauty?

I’d be glad to talk about partnerships, funding or collaboration.